Our Story

It all began over a decade ago, when I created cupcake cookies out of my home kitchen—just for fun, just for friends. But what started as a passion project quickly grew. I moved into a shared kitchen, then built my own commercial space, and finally opened the doors to my first retail store in 2017.

My love for baking goes back even further—to childhood days spent in the kitchen, watching my mom make her famous chocolate walnut torte. The rich smell of baking chocolate, the care she put into every step… it was magical. That torte is still part of my menu today, a sweet reminder of where it all began and the love that goes into every recipe.

Before baking became my full-time life, I actually studied TV Production in college and worked behind the scenes on a national talk show. But something was missing. I didn’t love what I was doing—I was just going through the motions.

Then one night, everything changed. I was hosting a dinner party, and as I baked dessert, my guests started drifting into the kitchen, drawn by the irresistible smell. In that moment, it all came back to me—the joy, the creativity, the love. Baking wasn’t just a hobby; it was home. It was happiness.

That joy is now the secret ingredient in everything I make. You’ll taste it in every bite.

Treat Yourself!

– Joana